The Drive is ready to rumble

Written on 09/26/2024


Contest will award $10,000 in seed money to local entrepreneur

A Shark Tank-style business pitch competition presented by Inventrek Technology Park, The Drive returns for its fourth year, once again awarding $10,000 in seed money to a local entrepreneur.

For this year’s competition, two finalists will pitch their business idea to a panel of judges in front of an audience on Thu., Oct. 3, at Ivy Tech’s Hingst Hall. The event will be free and open to the public, and the Alliance encourages community members to attend.

“This is a unique opportunity to witness the innovation happening right here in our community,” said Lori Dukes, president and CEO of the Greater Kokomo Economic Development Alliance. “It’s not just about cheering on local entrepreneurs; it’s about being part of the excitement and growth that will shape the future of our local economy.

“Whether you’re a potential investor, a fellow business owner, or simply passionate about local success stories, this event offers inspiration, networking, and a chance to support businesses that are ready to take the next step and expand their impact.”

The Alliance selected the finalists in May from the competition’s largest pool of candidates to date. The contest is open to those with a startup idea or expansion of an existing business located within Howard County. Expansion could include increasing square footage, adding a product line, and increasing geographical reach.



This year’s finalists are Crystina Diaz, owner of Kingdom Kids Learning Center, and Luke Talley, owner of Backwoods Trading Company.

Diaz says her motivation is to give her children and children everywhere a chance to learn, grow, and succeed. She plans to expand her capacity to welcome more children into her daycare.

Turning his hobby into a successful business, Talley specializes in custom leather design products such as patches for hats. He hopes to expand into a permanent brick-and-mortar location and elevate his marketing and promotions.



Since May, the finalists have met with key Alliance staff to create or refine their concept plans and fine-tune their pitches to the judges.

“By working closely with these local entrepreneurs ahead of the competition, we’re helping to ensure they’re equipped with the tools and insights needed to succeed,” Dukes said. “This kind of collaboration strengthens the foundation for sustainable growth and ultimately long-term prosperity within our community.”

Applications for the 2025 competition will open at the close of the Oct. 3 event at www.greaterkokomo.com/thedrive.

The 2024 event is sponsored by City of Kokomo, Howard County government, Indiana University Kokomo, Huston Electric, The Wellness Garden, Community First Bank of Indiana, Duke Energy, Ivy Tech Community College, Card Payment Solutions, Hagerman Construction, and HMH Contractors.